Cursive Writing: Thing of the Past?

Cursive Writing: Thing of the Past?

Hey, has anyone heard that cursive writing may be a thing of the past? I’m pretty sure it isn’t taught in school now, and if it is, it may not be on the menu for much longer. I have doctor’s handwriting skills, essentially, not so good. Funny thing is, years ago when I was trying to make ends meet in New York I made extra money by doing calligraphy for invites.

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Do Typos Matter?

Do Typos Matter?

Ok, this is a bit of a quirky one, but it’s been quite the last 6 months, and one thing I’ve noticed is that my fairly decent track record of written communication has slid into the land of the typo. In fact, one of the pieces I wrote for LinkedIn had a typo in it, and a nice gentleman was happy to point it out in public. Thanks. But seriously, thanks.

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MASTERCLASS: Screenwriter Aaron Sorkin, Best in Class

MASTERCLASS: Screenwriter Aaron Sorkin, Best in Class

Not sure if you’ve seen the promo for screenwriter Aaron Sorkin’s Masterclass. If you haven’t there is a link to it at the bottom of this page. Just hold on a minute! Not so fast. I want to share why I love it so much.

In my work I deal with a lot of content. And sometimes, let’s face it, the content is filler. Just helps the search engines, etc. Not that we trade in lightweight content, but you have to feed the digital beast, and it’s expensive to produce. Surely the Masterclass team had some Hollywood help in producing the promo for Sorkin’s spot, but I think it’s so compelling. For me it's the balance between pace, real insider insight and humor. It moves, he’s good to look at (well styled), and it feels ‘real.’ Not canned and phoney. Good graphics too. It all works. And here’s the sobering truth, it may be one of the very few ads I’ve stopped to watch, rather than skip ahead to the content. In all these years, this is the one.

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The Power of Being a Change Agent

The Power of Being a Change Agent

2016 has been quite the year. I surely don’t need to spell it out for you. Straddling London and New York, the US and Europe, I’ve watched events play out on two very different stages. And for the sake of keeping it neutral I’m not going to pontificate on what I think, I’ll leave that to the professionals.

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Contacts: Just Exactly How Important Are They?

Contacts: Just Exactly How Important Are They?

I’ve been thinking a lot about this lately, and for good reason. More on that soon. I remember in my early days doing PR a particular savvy client repeating over and over just how important relationships were to the success of any media campaign. By her estimation they were pretty much everything. While there is merit in this sentiment I actually don’t quite agree. Relationships are vital in our world, but content is actually just as important. You can call your friend the journalist all day long, but if your content sucks you’re pretty much dead in the water.

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Less Is More

Less Is More

There was a time when you needed a team of people to get a simple task done. And everything was manual, it took longer and was more involved. People were the answer to all your problems. The more issues you had the more people you needed. Today, not so much. And thank goodness. I’m not saying let’s replace people with robots, not at all. I think the virtual assistant will probably come into its own one day, but they will never capture the subtle nuances that come with working closely and in tandem with a real human being. If you have Clutter you know what I’m talking about, right? Clutter manages to de-clutter just about everything, and I mean things I don’t want it to remove. No subtlety here. Total different subject, but one that is on the docket for future exploration.

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