BACKGROUND

What do you do when celebrities and guests keep asking to buy the props you design for your Hollywood branded events? Design your own line of home accessories. That’s exactly what event producers Larry Abel and Raymond McCallister did after their acrylic props kept generating buzz at the events they developed for brands such as Godiva, Piaget and Sprint.


PROGRAM GOAL

Catapult Art. Style. Innovation. (ASI) into the hearts and minds of the American consumer who wants to bring a bit of chic yet quirky fun into their home

STRATEGY

Leverage high-profile, glossy magazine coverage to secure ASI’s place as the go-to resource for fabulously fun and affordable luxury home accessories

 


 
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TACTICS

  • Researching popular home design trends - from silhouette to colors - our team helped curate a collection of items from the ASI offering to take to the top magazine outlets
    • In addition to story ideation and designing a proprietary lookbook, we brainstormed with the team to develop a new line of products that are in keeping with the brand ethos but will support what is trending in the category
       

TOPLINE RESULTS

  • Art. Style. Innovation. was featured in lifestyle publications such as Elle Decor, Domino, Parade, HGTV Magazine, Refinery29.com and Women's Wear Daily garnering upwards of 20MM impressions.